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Suddenly it became affordable for authors and small publishers to create professional-looking books on a budget - while, at the same time, the internet made it possible to sell them. But then, new technologies appeared and revolutionized the industry.įirst came print-on-demand (POD), the ability to produce single issues and small print runs of books rather than thousands at a time.
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But while it’s not all that hard to put out an ebook these days, finding an audience takes a lot more than simply uploading your manuscript and clicking publish: it means going through the entire publishing process on your own, from editing to artwork to marketing, putting your book’s success entirely in your own hands.īefore the mid-2000s, the only alternative to mainstream publishing for the would-be author was expensive and often scammy “vanity presses” that would publish anything - for example, your uncle’s unedited, badly parsed family history - for a price. Since then, self-publishing has become far more than a last-ditch alternative to traditional publishing - it’s a choice that many authors are making from the starting line. “But then I started looking at self-publishing.” He was frustrated enough that he thought about giving up.
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“I spent about 18 months querying every agent that I could find in the English-language world and didn’t really get anywhere,” Gaughran says. The process could take months or years - assuming you were able to get on that merry-go-round at all.ĭavid Gaughran, author of Let’s Get Digital and other books about self-publishing, tried that route when he wrote his first novel about 11 years ago. Until recently, if you were a writer who had a novel or other work, there was essentially a single path to follow: you tried to find an agent who liked your writing, and who would be able to sell it to a publisher.